Where's the Truth in Advertising?

OULD it be so awful to show us the truth?
WHO Is they you say? Well if watch any TV, thumb through magazine, drive past billboards at all, its them those advertisers.  For one thing why are we having to watch ads when we pay for TV now a days? We keep threatening to turn our satellite off, all we get are Law and Order reruns, NCIS reruns, CSI reruns...NOW I do like a few of the series, but now a days they create 6 weeks and then its gone for 10 weeks,,,,can hardly recall what was going on.
BUT the ads where they put the Hook in big letters and the Sinker in print so small you cant read it right at the bottom, WHY? What are they hiding? Is their product or offer so horrible that they keep it hidden hoping you will spend your money BEFORE you see that small print?  Is it so untrue they dont reveal, its so dishonest they are ashamed to honestly reveal it? I think its all of the above.  Why do we stand for that?
The car ads, $159 a month, WOW what a deal. ANK!
Its a lease, read the small print, $2,650 down at signing and then after about 3 years later you still owe a lot for the car. 
The details are in that small print.  The truth is there but so small we are not able to see it...on the radio they speak it so fast YOU CANT understand it? WHAT on EARTH? That to me is just plain insulting....Imagine if it were reversed...what if they put the truth Big AS LIFE for us to read and hear.  

I for one would like to see a company who is NOT afraid of what they are selling, who are so happy to show you that they PUT the facts RIGHT Up in BIG letters for you to see.  How refreshing that would be...to feel that you are not getting screwed when you give up your hard earned money for a product or service.  TO really trust that the company, store, or person you are dealing with one who has your best interests at heart and they really DO want to give you a good deal.  Imagine that?

We say nothing as the small print continues to be a loophole for us to be taken advantage of. Complacent...tired...fed up...jaded?
Yes to all of the above.